Since then I have focussed my attention on another pillar of social, economic and environmental sustainability: Graphene, or more precisely Inclusive Design with Graphene, as it is my deep belief that design should play a central role in convening and inspiring new innovation across different industries that might benefit from graphene.
Graphene, a one-atom thick layer of carbon, is one of the most hyped new scientific discoveries in recent memory. It is currently believed to be the strongest material ever discovered, more electrically and thermally conductive than copper,
extremely hydrophobic, transparent and stretchable.
As the whole world is currently clearly very impressed with the revolutionary properties of graphene and is impatiently awaiting a ‘hero graphene application’ that would generate both a positive cultural and high margin impact, our company has decided to explore a somewhat anti-orthodox approach.
Ultimately, business success depends on the immediate and sustained profitability of a portfolio of products or services, which, in turn, depends upon the timely, cost-effective and optimally targeted introduction of new customer offerings. This is why early on our company has made a strategic decision to shy away from just one ‘big bang’ graphene product and instead focus our effort on exploring a wide range of graphene applications that would provide even the smallest of improvements across home, work and communal life, as well as industrial infrastructure.
This mentality is very much echoed in our Simply life. But Better company motto, where the focus is on small incremental improvements that can make life just that little bit better for everyone.
The ethos of our Simply life. But Better approach is also administered in the way that we produce graphene in our new factory, where we have developed an innovative one-step method for cracking harmful greenhouse gases from the environment, such as methane and carbon dioxide, using advanced microwave plasma chemistry and with only hydrogen and water as by-products. This unique production method is already contributing to lowering the environmental impact of daily activities world-wide.